Entering the third week of my startup adventure has been a deeply rewarding time of solidifying foundations. Things come together to form an official brand, I put together tools to help with financial discipline, and I finished off the week by practicing my own Documentation-as-a-Contract (DaaC) framework.

We Have a Name: Wabe Labs

While I have an idea that I truly believe in and know exactly the components I need to build, I have been feeling excited about this venture before starting. But one question that would keep entering my mind, “What do you tell people your business is called?”

In my first post, I wrote about why I spent my first week writing zero business logic and instead built rig - our lightweight, POSIX-compliant local provisioning tool. It was my way of rejecting “wiki-ops” and applying Infrastructure-as-Code (IaC) discipline to our local environments so that a hardware failure means minutes of downtime, not a week.

But as I transitioned into Week Two, I was hit by a different kind of operational reality check.