Entering the third week of my startup adventure has been a deeply rewarding time of solidifying foundations. Things come together to form an official brand, I put together tools to help with financial discipline, and I finished off the week by practicing my own Documentation-as-a-Contract (DaaC) framework.

We Have a Name: Wabe Labs

While I have an idea that I truly believe in and know exactly the components I need to build, I have been feeling excited about this venture before starting. But one question that would keep entering my mind, “What do you tell people your business is called?”